Projects on BlueMax Media

Équipe

Thu, 05 Feb 2026 15:59:00 +0000

Fired up. Unstoppable.

ÉQUIPE is about the people behind winter sports. Driven by passion, bonded by purpose, and pushing what’s next.

Peak Innovation

Fri, 06 Feb 2026 13:06:00 +0000

Ever wondered where your coffee capsule ends up?

In this exclusive brand collab, we’ve paired up as two Swiss brands with mountainous backyards, fusing material from capsules into our products you can ride.

DOPE PHASE 1

Mon, 15 Dec 2025 16:37:00 +0000

Dope Snow Winter Campaign 25/26

Daydreams 2

Thu, 25 Dec 2025 15:19:00 +0000

It was only a dream.

But not for long.

Floating Shapes

Mon, 03 Mar 2025 12:58:00 +0000

Floating Shapes: Pierre Vaultier, former Olympic champion, rides water in all its forms.

After Shapes and Reshapes, we wanted to take on the challenge of riding this dreamlike pump track, set on a frozen lake in the French Alps.

Enter the legend

Tue, 08 Jul 2025 16:59:00 +0000

The legendary Spa-Francorchamps® circuit is where the CWD stable is based.

At the heart of this paddock of excellence, the team functions as a break-through laboratory of innovation, where cutting-edge technology and elite sporting standards merge to create equipment built for victory. The Pit Stop, supported by an fast-acting Pit Crew, offers tailor-made technical support. Here, every detail is mastered, every adjustment makes the difference.

Welcome to the world of CWD — where precision paves the way for legends.

From Avoriaz With Love

Thu, 28 Oct 2021 10:15:00 +0000

Always known for pushing his limits by combining freestyle and speedriding, Valentin Delluc is back at it again but this time he’s taking on the deserted alpine resort Avoriaz. From the cables of the chairlifts to barrels, keys and wall rides, the French speedrider uses the empty French Alps resort as his own personal playground to pull off some insane tricks he’s never even done before.

150 Hours from home

Sun, 01 Mar 2026 14:18:00 +0000

A return to skiing’s birthplace.

The Faction crew sought out untracked 4,000-meter peaks via air, road and camel in one of Central Asia’s most isolated mountain ranges.

Glacial rivers freeze solid by dawn and rage by afternoon. Wind strips faces to blue ice overnight. With rescue days away, stakes were high.

All to be in Mongolia’s remote Altai Mountains, where skiing originated over 10,000 years ago.

Starring: Sam Anthamatten Cody Cirillo Elisabeth Gerritzen Andrew Pollard

Winter Holiday

Sat, 28 Feb 2026 12:53:00 +0000

For most riders, winter means packing the board away. Not for Jules Charraud. Teaming up with Red Bull, Jules flips the script on the cold season with Winter Holidays.

UNX - GT World challenge

Thu, 12 Feb 2026 14:32:00 +0000

Sugar Bowl

Thu, 12 Feb 2026 11:43:00 +0000

The Faction Collective pulls into Sugar Bowl, California, in search of the sweet highs of an all-star freestyle session. This is a showcase of the chemistry of Faction’s current generation of skiers, each a public figure in their own right.

Mountain Dew

Thu, 12 Feb 2026 10:15:00 +0000

This Mountain Dew commercial features kayaker Andrew Mattern navigating extreme rapids and dropping a waterfall, captured through dynamic outdoor cinematography.

DANCER 79

Wed, 24 Dec 2025 15:46:00 +0000

Designed in Verbier, made for the Dolce Vita.

The Dancer 79 is the brand-new piste and carving ski.Shot in a resort setting, the focus was on carving, control and flow on groomed runs. A film built around the idea of the Dolce Vita on snow: performance, but relaxed.

JESPER TJÄDER KIT 25/26

Thu, 27 Nov 2025 14:35:00 +0000

Jesper Tjäder’s style is the result of seasons of work. Ideas sketched, fits refined, details rebuilt again and again. Built from the pieces that shaped a legend and designed for what’s next, this signature drop pulls from the moments that shaped his ride. Past, present, pro, it’s the gear linked to his biggest moments and the ones that pushed him forward. We’re not recreating history. We’re using it.

Portraits

Tue, 18 Feb 2025 10:35:00 +0000

Portraits is a mini documentary series highlighting three athletes from the Faction Skis team—three icons of the global freeski scene: Alex Hall, Sam Anthamatten, and Elisabeth Gerritzen.

Jesper Tjäder Kit 24/25

Fri, 13 Dec 2024 14:38:00 +0000

Around the ring

Thu, 12 Dec 2024 14:52:00 +0000

Valentin Delluc Takes a Spin Around the Red Bull Ring. When it comes to getting some altitude, Valentin Delluc will use any means: hot air balloons, mountains… This time, a 650-horsepower race car towed him, with Luc Alphand behind the wheel, above the Red Bull Ring.

Ténéré 700 Rally Edition

Tue, 10 Dec 2024 15:25:00 +0000

We already knew the Ténéré 700 could ride around the world, tackle the highest mountain passes, win the toughest rallies, and perform in motocross, trial, and enduro… But what challenge was left? Freestyle, of course, taking on one of the hardest tricks: the backflip! A feat never before attempted on the Ténéré 700, given its size and weight for this discipline…

Daydreams 1

Fri, 18 Oct 2024 16:07:00 +0000

Montec- The Line Is Yours is a video capsule series showcasing the ski and streetwear world of Montec. Each episode highlights the brand’s creativity and style through dynamic, immersive visuals, reflecting its bold and innovative spirit.

Watches and Wonders 2025

Tue, 15 Oct 2024 15:30:00 +0000

This year at Watches and Wonders 2025 in Geneva, Jaeger-LeCoultre pays homage to the origins of the Reverso with the 1931 Polo Club. The immersive booth reinterprets the grand stables of aristocratic houses, where polo was played on private fields when the Reverso was born.

Abstract

Tue, 15 Oct 2024 14:21:00 +0000

Skiing is not art, and skiers are not artists. Unless, of course, skiing is art and skiers are artists? Faction film exhibit pure creativity through a series of freeski sequences from the vibrant streets of Japan, to the powdery pillows of British Columbia, to the finely-manicured terrain parks of Switzerland and Italy. Each location provides a blank canvas for the team’s artistic expression. Because nothing screams “artist” like sending large cliffs and grinding the side of buildings.

Counting to three

Tue, 15 Oct 2024 12:52:00 +0000

From her childhood to her latest X Games, this short documentary traces Megan Oldham’s journey. Discover her life, family and friends, first medals, daily training, and, above all, how she left an indelible mark on women’s freestyle skiing.

Au Coeur des Géants

Thu, 12 Sep 2024 12:23:00 +0000

Alpiner Extreme Automatic

Mon, 05 Aug 2024 16:29:00 +0000

Pro skater Greg Ruhoff takes center stage in this high energy capsule, showcasing his skills and unique style. Through dynamic movement and immersive visuals, the video brings to life the bold spirit and precision of Alpiner Extreme Automatic watches.

This is running

Mon, 05 Aug 2024 16:10:00 +0000

Wings vs Wheels

Mon, 18 Dec 2023 11:19:00 +0000

Speedflying with Valentin Delluc or downhill freeriding with Fabio Wibmer? Why not both. The Red Bull athletes deliver incredible stunts, epic shots and a real thrill ride from your seat.

Jesper Tjäder Kit23/24

Mon, 18 Dec 2023 11:03:00 +0000

Aeon

Mon, 18 Dec 2023 10:12:00 +0000

Faction Skis x IWC

Wed, 30 Nov 2022 11:10:00 +0000

Fairy Flight

Thu, 27 Oct 2022 11:41:00 +0000

French speedrider Valentin Delluc descends from a hot air balloon for a speedflying adventure over the magical Turkish region of Cappadocia.

Extreme Automatic

Tue, 04 Oct 2022 11:25:00 +0000

Reshapes

Sat, 30 Oct 2021 10:14:00 +0000

Pierre Vaultier is back to ride a brand-new, even more impressive snow structure in Serre-Chevalier. A meticulously sculpted line with precise jumps and daring cliffside landings, the 2017 World Champion and two-time Olympic snowboard cross champion makes riding it look almost effortless.

Étoiles du Sport

Fri, 29 Oct 2021 12:53:00 +0000

Roots

Thu, 28 Oct 2021 12:59:00 +0000

The Faction Collective’s third feature film uncovers the foundations of freeskiing as seen by the current generation of skiers. From the caves of the Dolomites to the nightscapes of Ruka and the mythic peaks surrounding Verbier, “Roots” takes us on a journey through the vibrant spectrum of freeskiing.

Manufacture

Wed, 27 Oct 2021 14:47:00 +0000

Aeros

Wed, 27 Oct 2021 13:30:00 +0000

Skiing Through a School

Wed, 27 Oct 2021 12:59:00 +0000

First thing you want to do after finally graduating from school?! Get out as soon as possible to do what you are destined to do. And that’s exactly what Matej Svancer is doing. In his very own unicorn way!

Audi A1 - Mode intense activé

Wed, 27 Oct 2021 12:46:00 +0000

Cruzando Bogotá

Wed, 27 Oct 2021 11:53:00 +0000

Jaan Roose, Red Bull athlete from Estonia, came to Bogotá, Colombia, to set up a 1,500-meter slackline between Monserrate Hill and the Guadalupe Sanctuary.

At 3,100 meters above sea level, with panoramic views of Bogotá, Jaan and his team of compatriots—Oskar, Sergei, and Veiko spent several hours, with the help of drones, laying a fishing line to later set up stronger ropes that would support a one-inch-wide slackline.

This 1.5 km slackline is the longest rope Jaan has ever crossed in his career.

Alta

Wed, 27 Oct 2021 09:42:00 +0000

The Faction Collective team descends on Alta, Utah for a spring session to remember. From sailing through deep pow to slashing through springtime slush, follow in the flow as the team ride through every type of terrain in Alta’s renowned winter playground.

TF1 Winter

Tue, 26 Oct 2021 15:50:00 +0000

Walk In The Park

Tue, 26 Oct 2021 11:01:00 +0000

Human endurance is a powerful thing. Athletes have been testing the outer limits of performance and possibility time and time again. But what is the average human capable of when faced with their toughest challenge yet?

Mt. Hood

Tue, 26 Oct 2021 10:23:00 +0000

An all-star team makes the spring journey to Mount Hood for hand built booters and deep slush action.

Ski the world

Mon, 25 Oct 2021 16:56:00 +0000

Follow Candide Thovex as he skis across the world’s most unexpected surfaces: grass, sand, rocks, The Great Wall of Chine. water, deserts, and jungles.

Filmed on Planet Earth.

Recipe

Sun, 24 Oct 2021 14:53:00 +0000

RECIPE is a 100% female freeski documentary, filmed during the winter of 2021/22.

From the steep mountains of the French Alps to the streets of Salt Lake City, this movie highlights the current level of women’s freeskiing, while going deep into the motivations, mindset and shared sense of purpose needed to push their limits on skis. It’s a movie about the strength of a female action sports’ collective.

Chile, Spirit of the Volcano

Sun, 24 Oct 2021 13:30:00 +0000

The Faction Collective travels to Chile for a ski touring adventure. The mission? Discover and ski some of the most impressive volcanoes on a road-trip south, connecting with the local community to understand the significance of the volcano in Chilean culture.

Aimer le futur

Sun, 24 Oct 2021 13:01:00 +0000

Flying Over Panama City

Sun, 24 Oct 2021 12:02:00 +0000

Brazil’s Rafa Goberna defies gravity to become the first athlete to fly between the shining skyscrapers of Panama City.

Versatile

Sun, 24 Oct 2021 11:01:00 +0000

Both experts in their disciplines, Victor De Le Rue and Sam Anthamatten are always in search of fun and new adventures. As team athletes and freeriders, they’re redefining the way we move in the mountains. The goal is no longer just reaching a summit and descending -they now jump over crevasses, charge down steep slopes, climb ice walls to master them, and use their paragliders to overcome obstacles.

The Reverso Stories Exhibition in Paris

Sun, 24 Oct 2021 10:18:00 +0000

BFGoodrich

Sat, 23 Oct 2021 15:43:00 +0000

In Paris

Sat, 23 Oct 2021 15:03:00 +0000

Born on the track, built for the city, CUPRA meets Paris like never before. Cupra in Paris turns the rooftops of **Paris **into a suspended circuit, where speed and city life collide.

An immersive film, a one-of-a-kind visual experience, where the adrenaline of motorsport merges with the energy of the capital.

Yacht Commercial

Fri, 22 Oct 2021 16:30:00 +0000

A film capturing a yacht in action, focusing on its design, performance, and life on board.

Shapes

Fri, 22 Oct 2021 15:45:00 +0000

French snowboarder Pierre Vaultier, ambassador of the resort, has reinvented boardercross by creating a completely new kind of snow pumptrack. This film captures every twist, jump, and moment of his innovative ride, bringing the thrill of the track to life.

Volvic x Airbnb

Fri, 22 Oct 2021 13:04:00 +0000

Bonjour, it's starting

Thu, 21 Oct 2021 16:44:00 +0000

TF1 Summer

Wed, 20 Oct 2021 18:37:00 +0000

Making Of In Paris

Wed, 20 Oct 2021 17:50:00 +0000

Cupra - Padel

Wed, 20 Oct 2021 15:18:00 +0000

Winter

Wed, 20 Oct 2021 13:33:00 +0000

Skoda Aerial

Wed, 20 Oct 2021 12:06:00 +0000

Tracer 9

Tue, 19 Oct 2021 17:24:00 +0000

What We Do

Tue, 19 Oct 2021 12:59:00 +0000

Serre Chavelier Vallée Briançon - Winter

Sun, 17 Oct 2021 13:20:00 +0000

Utah to BC

Fri, 15 Oct 2021 17:52:00 +0000

https://vimeo.com/633608803

Audi x Emmanuel Renaut

Thu, 14 Oct 2021 17:35:00 +0000

https://vimeo.com/632759941

All or nothing love

Thu, 14 Oct 2021 13:41:00 +0000

Zermatt To Verbier

Wed, 13 Oct 2021 17:46:00 +0000

https://vimeo.com/633612043

Xgames - Alex Hall

Sun, 10 Oct 2021 17:58:00 +0000

Trail

Fri, 08 Oct 2021 17:41:00 +0000

Anima

Thu, 07 Oct 2021 16:33:00 +0000

Summer

Tue, 05 Oct 2021 10:57:00 +0000

Champagne

Mon, 01 Mar 2021 14:09:00 +0000